BSAD 2720 - International Marketing Management

Institution:

Metropolitan Community College - Nebraska

Subject:

Description:

Global marketing has become the norm, rather than the exception, for most businesses. The emergence of the networked economy and the electronic business activities has allowed more firms to have a global presence. This course presents a global marketing vision through the eyes of the marketing manager. The student will demonstrate a global mindset and acquire knowledge of a broad cultural understanding on global strategic thinking and of the global marketing environment. Emphasis is given to analyzing, developing and designing global marketing strategies and programs. Reference is drawn on well-known companies in Europe, Asia, and the Americas that explore global marketing issues. Prerequisites BSAD 1010 Course is offered On-line

Credits:

4.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mccneb.edu

Phone Number:

(402) 457-2400

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.