BSAD 1202 - Direct Marketing Methods

Institution:

Metropolitan Community College - Nebraska

Subject:

Description:

A practical presentation of direct marketing methods and techniques covering telemarketing, direct mail, television, newspapers and magazines is offered. Topics presented include creating and producing direct marketing messages, media analysis and selection, and operational management. This course is a practical, hands-on experience for business managers/marketers and a skill developer for the direct marketing professional. Only offered in the Spring quarter. It is strongly recommended BSAD 1010 or equivalent be taken prior to BSAD 1200, BSAD 1201 and BSAD 1202.

Credits:

4.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mccneb.edu

Phone Number:

(402) 457-2400

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.