BUS 225 - Advanced Sales & Marketing

Institution:

Ensign College

Subject:

Description:

Prerequites:BUS 120 and BUS 151 Provides advanced training in consutative sales through a required out-of-class selling stint with a real-life organization.The student will further hone skills and techniques learned through the introductory sales course (BUS 120), as well as concentrate on how to organize, manage, and measure an effective sales team.In addition, the course focuses on teaching insights essential for marketing an entrepreneurial venture, utilizing innovative and financially-responsible marketing strategies.The student will prepare a marketing plan to launch the entrepreneurial venture and market it during the first two years of business operation.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ensign.edu

Phone Number:

(801) 524-8100

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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