BUS 151 - Principles of Marketing

Institution:

Ensign College

Subject:

Description:

Prerequisites: None Provides a real-world, hands-on opportunity with for-profit or not-for-profit companies.The student will collaborate with an organization's marketing managers in performing market research, determine target marketing and segmentation, developing product/service requirements, pricing and distribution strategies, analyzing buyer behavior and ethical considerations, and recommending promotion and advertising methods. (This is a service-learning course.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ensign.edu

Phone Number:

(801) 524-8100

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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