BUS 234 - International Marketing

Institution:

Klamath Community College

Subject:

Description:

Covers concepts of international marketing including techniques for identifying potential markets and adapting to the economic, political, and sociocultural factors in foreign markets. Examines international marketing strategies related to product/service, pricing, promotion, and distribution. [SP]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.klamathcc.edu

Phone Number:

(541) 882-3521

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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