MDM 1023 - Principles of Marketing

Institution:

Independence Community College

Subject:

Description:

Problems of transferring and moving goods from producer to consumer. Areas are: buying, selling, storing, transporting, standardizing, fi nancing, risk bearing, supplying market information and developing media used in national advertising. Intensive study made of free enterprise and the government's contribution, retailing and international marketing. Consumers' desires are held in sharp focus, with an emphasis on demographic factors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.indycc.edu

Phone Number:

(620) 331-4100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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