BUS 047 - Advertising in Small Business

Institution:

Illinois Central College

Subject:

Description:

Prerequisite: None This course includes the advantage of advertising, the relation between advertising and decision-making, understanding the customer buying cycle, knowing how to develop advertising appeals, determining whether or not a small business should get outside help in preparing advertising copy or do it all internally. Usually taught in eight two-hour sessions or equivalent. (formerly BUS 015)

Credits:

1.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.icc.edu

Phone Number:

(309) 694-5422

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.