BUS 058 - Marketing And Sales Strategies For Small Business

Institution:

Illinois Central College

Subject:

Description:

Prerequisite: None Customer demands change constantly, and the successful small business owner can be on top of those changes through market research. The owner listens and learns about customers both directly and through the people selling the product or service for the owner. This course will teach the participants how to market research on a local, regional and national scale, how to use the six P's (product, people, place, price, promotion and plan) in order to reach their customers, and how to design and supplement effective sales approaches. Usually taught in eight two-hour sessions or equivalent. (formerly BUS 025)

Credits:

1.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.icc.edu

Phone Number:

(309) 694-5422

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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