BUS 260 - Principles of Marketing

Institution:

Ilisagvik College

Subject:

Description:

Basic marketing principles and practices appropriate to small or large goods, or services, and for-profit and non-profit organizations. Examines target market, marketing mix, consumers, and competition. ( Prerequisite: BUS 151 or permission of instructor.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ilisagvik.edu

Phone Number:

(907) 852-3333

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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