BUS 263 - Public Relations

Institution:

Ilisagvik College

Subject:

Description:

Introduces the student to public relations and the role it plays in our world and society. Public relations is image making, repairing and promoting. PR involves promotion, selling, advertising and creating public, corporate, government, church and other institutional images. Public relations professionals need skills in psychology, writing, mass media theory, image construction, persuasion and audience analysis.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ilisagvik.edu

Phone Number:

(907) 852-3333

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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