MN 231 - Marketing II

Institution:

Huntington Junior College

Subject:

Description:

Emphasizes specific techniques to successfully market a product or service. Attention is focused on the four elements of the marketing mix - product, price, promotions, and placement. Multicultural marketing, ethics, forecasting, and controlling are also presented. Critical thinking cases are included. Prerequisite: MN 223

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.huntingtonjuniorcollege.edu

Phone Number:

(304) 697-7550

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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