BUSN 246 - Principles of Marketing

Institution:

Highland Community College - Kansas

Subject:

Description:

(T) *COURSE DATA: CREDITS: 3 LECTURE: 3 LAB: 0 REPEAT: 0 PREREQUISITE: BUSN 121 or ECON 111 Presents an overview of the strategies and tactics used by successful firms in the distribution of goods and services to satisfy consumer desires and corporate objectives. Emphasis is placed on the marketing concept as a means to integrate American business objectives and consumer needs. The economic, sociological, and psychological factors affecting consumer needs are introduced and discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.highlandcc.edu

Phone Number:

(785) 442-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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