BUS 210 - Marketing

Institution:

Highland Community College - Kansas

Subject:

Description:

(3 Hours) Introduces the role and importance of marketing techniques to the success of modern organizations. The course is focused on the four basic elements of marketing: product, price, pro- motion, and place. Topics of study include the marketing concept, marketing research, consumer behavior, the product life cycle, channels of distribution, physical distribution, advertising, personal selling, pricing objectives and strate- gies, and social responsibilities of marketers.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.highlandcc.edu

Phone Number:

(785) 442-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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