JOUR 134 - Advertising

Institution:

Henry Ford College

Subject:

Description:

A course designed to be an introduction to the advertising industry. Particular attention is given to the analysis of current and historical case studies that illustrate interesting demographic, social, psychological, and ethical aspects of the advertising world. Creative problem solving strategies are encouraged throughout the course and culminate during the development of an advertising campaign (term project). All major assignments are required to be word processed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hfcc.edu

Phone Number:

(313) 845-9600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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