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Institution:
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Henry Ford College
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Subject:
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Description:
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This course introduces the hospitality management student to the needs and values of cooperative marketing effort among hotels, airlines, restaurants, travel agents, and others in the industry. Discussion and study topics include marketing, research and analysis, development and implementation of marketing plans and strategies, advertising, promotions, public relations, and pricing structures. Suggested Prerequisites: HOSP 110 Note: Chefs uniform required to be purchased for culinary lab - contact department on the process to order uniform before first class session.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(313) 845-9600
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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