BBA 252 - Principles of Marketing

Institution:

Henry Ford College

Subject:

Description:

A basic survey focusing on marketing functions and institutions, the policies of marketing agencies, and fundamental reasons for current marketing channels. This course also covers the retailing and wholesaling of consumer goods and raw materials. Attention is given to pricing policies and practices, unfair methods of competition, and recent governmental activities affecting marketing. Prerequisites: BBA 131

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hfcc.edu

Phone Number:

(313) 845-9600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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