BU 230 - Principles of Marketing

Institution:

Dawson Community College

Subject:

Description:

This course is designed to acquaint the student with the study of the marketing mix (product, price, promotion and distribution), consumer behavior, and the implication of marketing decisions. A specific point of emphasis is marketing in today's electronic commerce environment. Prerequisite: BU161

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dawson.edu

Phone Number:

(406) 377-3396

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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