CO 281 - Media Management

Institution:

Chattanooga State Community College

Subject:

Description:

This course deals with various media management functions, models, and operations. Topics will include advertising planning, media, strategy, creative execution, consumer behavior, campaign management, and the role of advertising agencies and governmental regulations. Prereq: CO 110, ENGL 1010. [S] Computer Programming, See "CS-Information Systems"Computer Repair, See "ER-Industrial Electronics"Computer Science, See "CS-Information Systems"Construction, See "CI-Civil Engineering Technology"

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.chattanoogastate.edu

Phone Number:

(423) 697-4400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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