CO 232 - Public Relations

Institution:

Chattanooga State Community College

Subject:

Description:

Introduces strategic issues and effective practices of communication between organizations and their constituencies. Includes the study of public opinion research, media relations, public communication campaigns, consumer identity, and representational ethics. Students gain practical experience in writing news releases, conducting surveys, and designing integrated campaigns. Prereq: ENGL 1010. [S]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.chattanoogastate.edu

Phone Number:

(423) 697-4400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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