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Institution:
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College of DuPage
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Subject:
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Description:
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3 credit hours Study and develop forms of advertising such as broadcast, direct mail, sales promotion, outdoor and collateral. Research and develop layout ads with markers and other commercial media, and study design principles, consumer motivation, advertising and ad format. (1 lecture hour, 4 lab hours)
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Multiple
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(630) 942-2800
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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