BU 243 - Principles of Retailing I

Institution:

Colby Community College

Subject:

Description:

This introductory retailing course emphasizes a strategic approach to fundamental retail principles. The student is exposed to planning and decision making in a complex, changing retail environment. Types of retailing, consumer analysis and targeting, retail locations, operations management, merchandise planning, inventory control, pricing and promotion will be explored. (Offered fall semester)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colbycc.edu

Phone Number:

(785) 462-3984

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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