BU 231 - Principles of Advertising

Institution:

Colby Community College

Subject:

Description:

This course is a general study of the procedures and techniques of advertising, including determination of objectives, idea brainstorming, writing copy, planning layout, selecting media, and utilizing research. Students will study various advertising campaigns and have hands-on creation of advertising layouts for various media. (Offered every other spring semester)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colbycc.edu

Phone Number:

(785) 462-3984

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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