RT 220 - Broadcasting Sales & Marketing

Institution:

Colby Community College

Subject:

Description:

The techniques and principles of advertising sales are discussed and practiced in the classroom. Broadcasting sales professionals periodically lecture to relate their experience. Students develop sales packages for KTCC-FM and apply sales techniques through solicitation of local businesses. Students also learn promotional strategies for marketing a radio/televsion station. (Offered fall semester)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colbycc.edu

Phone Number:

(785) 462-3984

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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