BUS 2142 - Principles of Marketing

Institution:

Anoka-Ramsey Community College

Subject:

Description:

Application of basic concepts and strategies to the effective marketing of goods and services. Current global trends and their impact on domestic and worldwide competition are analyzed. Emphasis is placed on the application of a critical-thinking process to the development of a strategic-marketing plan. Topics include basic marketing concepts, competitive analysis, market research, target marketing, and development of customer-based strategies affecting product, price, promotion, and distribution.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.anokaramsey.edu

Phone Number:

(763) 433-1100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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