BUS 2144 - Principles of Advertising

Institution:

Anoka-Ramsey Community College

Subject:

Description:

This is a survey course in the principles and activities generally grouped as advertising. The course identifies advertising as a marketing activity and includes awareness and analysis of the primary media and techniques used to identify, inform and persuade target populations. Typical institutions and occupational opportunities are also explored, as well as topical social comments appropriate to advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.anokaramsey.edu

Phone Number:

(763) 433-1100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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