CA 120 - Advertising

Institution:

Ancilla College of Marian University

Subject:

Description:

This course examines the principles and techniques that lead to successful and effective advertising. Students will be introduced to the history and role of advertising in society, as well as strategies for researching, marketing, planning, implementing and evaluating effective advertising campaigns for a variety of media.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ancilla.edu

Phone Number:

(574) 936-8898

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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