BUS 140 - Principles of Marketing

Institution:

Wichita Area Technical College

Subject:

Description:

Production and marketing of goods and services are the essence of economic life in any society. All organizations perform these two basic functions to satisfy their commitments to society, their customers and their owners. Marketing examines the problems of transferring title and moving goods from producer to consumer, buying, selling, storing, transporting, standardizing, financing, risk-bearing and supplying market information. The free enterprise and the government's contribution, retailing and international marketing are discussed at length.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.watc.edu

Phone Number:

(316) 677-9400

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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