MRKT 2340 - Principles of Marketing

Institution:

Western Nebraska Community College

Subject:

Description:

Prerequisite: None Th is is an introductory course in the principle functions and practices of domestic and international marketing. Th is course is designed to discuss the following areas of marketing: consumer behavior, the production process, the distribution of goods and services, the pricing system, promotional activities and marketing in special fi elds. Consumerism and the government's role in marketing are also introduced during this course. (3/45/0/0/0/3)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wncc.edu

Phone Number:

(308) 635-3606

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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