MKT 135 - Advertising and Public Relations

Institution:

Volunteer State Community College

Subject:

Description:

This offering explores two component areas of promotion within the Marketing framework. The types of media, cost, planning and applications in advertising are combined with the need for effective public relations. A number of application activities are included.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.volstate.edu

Phone Number:

(615) 452-8600

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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