MGMT 222 - Introduction to Marketing

Institution:

University of New Mexico-Los Alamos Campus

Subject:

Description:

A complete overview of the system for assessing customer needs, allocation of scarce resources to fulfill those needs, transmittal of market related information, completion of exchange processes, and profit maximization in free markets. Emphasis on interdisciplinary tools for management, decisionmaking and developing marketing strategies in domestic and international market applications. (Credit not applicable toward BBA degree.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.la.unm.edu

Phone Number:

(505) 662-5919

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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