MKT 129 - Principles of Sales

Institution:

Truckee Meadows Community College

Subject:

Description:

Prerequisite: None The purpose of this course is to give each participant a superior knowledge of persuasive communication techniques in a business setting. Intensive study of body language, personality types, learning/communication styles and neuro-linguistic programming are included. Students will practice reading and interpreting body language. Furthermore, each participant will be trained how to determine and react to different personality types and neuro-linguistic styles. The importance of using diverse communication styles and techniques with different cultures is covered. Students will be required to speak in front of the class and do a sales presentation. Participants will gain a sense of self-confidence and assertiveness.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tmcc.edu

Phone Number:

(775) 673-7000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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