MKT 299 - Marketing Yourself

Institution:

Truckee Meadows Community College

Subject:

Description:

Prerequisite: ENG 101 or permission of the instructor. The most important product you will ever market is yourself! This course highlights techniques that many very successful companies use to market their products. An in-depth review and analysis of the Boston Consulting Group Matrix, Product Life Cycle Analysis, and the General Electric Grid is conducted. These frameworks of thinking are reworked specifically for the use of a person in the process of planning a career or currently marketing themselves. An individual marketing strategy will be developed for the target market picked.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tmcc.edu

Phone Number:

(775) 673-7000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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