MKT 229 - Public Relations

Institution:
Truckee Meadows Community College
Subject:
Description:
Prerequisite: None Techniques of public relations for those holding supervisory or higher positions in management and marketing. Principles of creating and maintaining good public relations, including employee-employer relations. Customer-employee relations receive emphasis. Focuses on the programming of the total public relations effort and selecting of appropriate strategy, media and persuasive devices to accomplish objectives.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(775) 673-7000
Regional Accreditation:
Northwest Commission on Colleges and Universities
Calendar System:
Semester

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