BNK 211 - Marketing And pr in The Banking Environment

Institution:

Truckee Meadows Community College

Subject:

Description:

Prerequisite: MKT 130. Financial services marketing and public relations of products and services offered by banks, insurance companies, brokerage firms, and others requires an understanding of marketing, sales, service, the Internet, finance, regulation, and psychology. This course provides the basic understanding of marketing through the steps necessary to integrate and grow marketing within a bank's organizational structure. Topics include: marketing research, marketing information systems, developing situation analysis, segmenting markets, evaluating the return on investment for marketing and creating and implementing promotion strategies. This course also covers Nevada Laws regarding marketing of financial products.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tmcc.edu

Phone Number:

(775) 673-7000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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