BA 223 - Principles of Marketing

Institution:

Treasure Valley Community College

Subject:

Description:

Surveys activities by which a fi rm seeks to anticipate customer needs by directing a fl ow of need-satisfying goods and services from producer to consumer. Includes market research, buying behavior, product planning, physical distribution, retailing, wholesaling, promotion, and pricing policy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tvcc.cc

Phone Number:

(541) 881-8822

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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