BA 239 - Principles of Advertising

Institution:

Treasure Valley Community College

Subject:

Description:

Examines in detail the purpose, preparation, placement, and analysis of various types of advertisements within each of the media. Analyzes and compares the relative merits of the media on local and national advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tvcc.cc

Phone Number:

(541) 881-8822

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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