MKTG 119 - Advertising

Institution:

Three Rivers College

Subject:

Description:

Advertising defined, its historical background covered and the four major groups of media emphasized. The course includes the psychology of advertising in the marketing mix. Lecture 3 hours per week. SP

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.trcc.edu

Phone Number:

(573) 840-9600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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