BUS 236 - Consumer Behavior

Institution:

St Charles Community College

Subject:

Description:

Marketing strategy and tactics explained based on explicit or implicit beliefs about consumer behavior Included are external influences to buying, internal influences, the consumer's buying decision process, social and ethical issues in consumer behavior Presents information search and consumer research methods as well as ultimate consumer and industrial buyers Fall

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stchas.edu

Phone Number:

(636) 922-8000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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