HRI 235 - Marketing of Hospitality Services

Institution:

Southwest Virginia Community College

Subject:

Description:

(3 cr.) Studies principles and practices of marketing the services of the hotel and restaurant industry. Emphasizes the marketing concept with applications leading to customer satisfaction. Reviews methods of external and internal stimulation of sales. May include a practical sales/marketing exercise and computer applications. Lecture 3 hours per week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sw.edu

Phone Number:

(276) 964-2555

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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