MKT 291 - Retail Management

Institution:

Southeast Kentucky Community and Technical College

Subject:

Description:

Hours: 3 Course ID: 004920 Retail structure, merchandising, promotions, store control, and decision making are examined in this course. Fundamental principles of store organization, consumer behavior, and customer service are addressed. Retailing trends, opportunities, and problems are included also. Lecture: 3 credits (45 contact hours). Component: Lecture Campus: BLC

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southeast.kctcs.edu

Phone Number:

(606) 589-2145

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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