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Institution:
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Maysville Community and Technical College
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Subject:
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Description:
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Hours: 3 Course ID: 004553 Explores and reviews the role of advertising in the marketing mix, and the function of major media forms. Uses a creative brief process to research, create, and design promotional concepts that meet assignment specifications. Prerequisite: (VCC 200 and 220) or (VCC 210 and 230) with a grade of C or better or Consent of Instructor. Lecture: 1 credit (15 contact hours); Laboratory: 2 credits (75 contact hours). Component: Laboratory, Lecture
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Multiple
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(606) 759-7141 ext 66242
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Regional Accreditation:
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Southern Association of Colleges and Schools
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Calendar System:
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Semester
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