BA 282 - Principles of Marketing

Institution:
Maysville Community and Technical College
Subject:
Description:
Hours: 3 Course ID: 000109 Introduces marketing functions and applies to various types of business organizations with attention to the marketing concept. Includes the marketing mix of product, price promotion, and distribution decisions; international marketing; and social responsibility. Lecture: 3 credits (45 contact hours). Prerequisite: BA 160 or Consent of Instructor. Component: Lecture Attributes: Course Also Offered in Modules
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(606) 759-7141 ext 66242
Regional Accreditation:
Southern Association of Colleges and Schools
Calendar System:
Semester

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