BUS 240 - Advertising and Marketing

Institution:

Washington County Community College

Subject:

Description:

3 class hours This course provides a detailed study of marketing, pricing, promoting, and distribution, and the role of advertising in the marketing of goods and services, types of advertising media, how advertising is created, agency functions and regulatory aspects of advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wccc.me.edu

Phone Number:

(207) 454-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.