HOPR 270 - Marketing and Hospitality

Institution:

Southern University at Shreveport

Subject:

Description:

This course is designed to provide students with basic knowledge and practical experience that will enable them to develop strategic and operating marketing plans for hospitality properties. It stresses the marketing orientation as a management philosophy that guides the design and delivery of guest services.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.susla.edu

Phone Number:

(318) 670-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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