BUS 306 - Marketing Principles

Institution:

Florida Southern College

Subject:

Description:

Three hours. Prerequisite: ECO 201. Marketing principles, functions, organizations, methods, and problems involved in the exchange process known as marketing; a managerial perspective that revolves around the marketing concept and the marketing mix.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.flsouthern.edu

Phone Number:

(863) 680-4111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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