MRKG 2349 - Advertising and Sales Promotion

Institution:

Trinity Valley Community College

Subject:

Description:

A course designed to provide the student with the opportunity to examine the advertising field not only as a consumer but as a potential advertiser. It enables the student to become acquainted with the basic elements of advertising and sales promotion and to relate sales promotion to the total economy. In addition it provides the student with an understanding of the accepted tools, plans, and procedures in advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tvcc.edu

Phone Number:

(903) 675-6200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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