MKTG 3315.3 - sem.hrs.PROMOTIONAL STRATEGY

Institution:

Texas A & M University-Corpus Christi

Subject:

Marketing

Description:

The development and implementation of a coordinated and integrated promotional program. Emphasis is placed on the interrelationships among advertising, sales management, and sales promotion activities. Prerequisites: MKTG 3310 and Junior standing or above.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tamucc.edu

Phone Number:

(361) 825-5700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.