COMM 4340.3 - sem.hrs.ADVERTISING CRITICISM

Institution:

Texas A & M University-Corpus Christi

Subject:

Communication

Description:

A critical review of advertising that examines the history as it evolved with new media technologies and the structure of advertising industries today. In addition, it will introduce several critical methods and perspectives for analyzing ad-texts and PR campaigns.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tamucc.edu

Phone Number:

(361) 825-5700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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