HAMG 2307 - Hospitality Marketing and Sales

Institution:

Tarrant County College District

Subject:

Description:

Identification of the core principles and their impact on the hospitality industry. The student will identify and discuss principles of marketing, and create or critique a marketing plan as it relates to an organizational mission statement, and strategy plan. Market segmentation, advertising, merchandising, and sales promotions are discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tccd.edu

Phone Number:

(817) 515-5100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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