BMGMT 180 - Marketing

Institution:

Olympic College

Subject:

Description:

Credits: 5 Wkly hrs: 5 hours Lecture Marketing in the new millennium is all about building profitable customer relationships. This course explores consumer buying behavior, decisions as to which target markets the organization can strategically access and serve, and determinants of a compelling value position to attract, keep, and grow targeted customers. You'll never view commercials the same way again.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.olympic.edu

Phone Number:

(360) 792-6050

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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